Why apple doesn't care about its competition The world divides into people who think of apple(Aapl)As a company, and people who think of apple as a brand.The former group includes all stock analysts, of course, but it also includes most technology journalists.The latter group is, well, most of the people who buy apple products. The difference between the two can be seen quite clearly this morning, in reactions to the launch of the ipad mini. The nyt coverage, from brian chen, takes a similar tack, under the headline facing competition, introduces a smaller ipad with all the action in the tablet market lately, smaller models have become impossible to ignore.Google, apple fiercest competitor, recently released its 7 inch nexus 7 tablet for $200.Amazon recently introduced seven new kindles, including a 7 inch tablet for $160 and an 8.9 inch tablet for $300.Barnes noble nook tablet, which starts at $200, has also sold well.Combined, the three companies have sold about 15 million of these smaller, cheaper tablets. But if you look at what actual consumers are asking, it turns out that only an ultra geeky minority is out there weighing up the relative merits of the ipad mini and the galaxy note.Note nick bilton, today: Now that the apple ipad mini is here, i fielding one particular question from friends, family and readers:Which model should louis vuitton shop online sale i buy? The point here louis vitton uk is that apple has already done the work of persuading people to buy the ipad mini it done it through many years of creating products which are a pleasure to use. Which is why the bellyaching about the ipad mini pricing is very weird to me.Apple job, when it developed this device, was not to create something to compete with the nook hd+.Rather, it was to build something which fit easily into the existing lineup, right between the ipod touch and the ipad, and which would delight its customers as much as those two products do.The ipod touch starts at $300;The ipad starts at $400.And the ipad mini, at $330, is right in between, where it belongs. Apple, famously, has the same pricing philosophy as louis vuitton:It louis vuitton bags mens sells premium products at premium prices, and it never discounts.That philosophy has made it an aspirational brand worldwide:You don see vendors in china selling fake google nexus 7s.Sometimes, as with the iphone and ipad, the world beats a path to the company door in any case.Other times, as in the case of wireless routers or external displays, apple products are so much more expensive than the competition that only the rich apple faithful tend to buy them.But that uncompromising devotion to the fundamental philosophy is what has made apple such a powerful global brand. The result is that most of the millions of people who buy an ipad mini will never seriously consider any of the alternatives.They know what works for them, and they trust apple to deliver.That the power of the apple brand.Amazon(Amzn)Also has that power as a retailer, just not, yet, as a hardware manufacturer. MostAmazoncustomers don bother checking prices elsewhere any more:They happily locked themselves in to the relationship. There are three questions, then, which real people will ask about the ipad mini.Do i want it, can i afford it, and which model should i get.The answers to those questions will determine how many ipad minis apple manages to sell.But the question which most of the press concentrates on how does the ipad mini compare to its non apple competitors is one which gets asked much less louis vuitton bags often than the apple as company people tend to think.

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