Why apple doesn't care about its competition The world divides into people who think of apple(Aapl)As a company, and people who think of apple as a brand.The former group includes all stock analysts, of course, but it also includes most technology journalists.The latter group is, well, most of the people who buy apple products. The difference between the two can be seen quite clearly this morning, in reactions to the launch of the ipad mini. The nyt coverage, from brian chen, takes a similar tack, under the headline facing competition, introduces a smaller ipad with all the action in the tablet market lately, smaller models have become impossible to ignore.Google, apple fiercest competitor, recently released its 7 inch nexus 7 tablet for $200.Amazon recently introduced seven new kindles, including a 7 inch tablet for $160 and an 8.9 inch tablet for $300.Barnes noble nook tablet, which starts at $200, has also sold well.Combined, the three companies have sold about 15 million of ... Read more »