Is tom ford really anti the internet
On sunday night, ford?Made his achingly long awaited return to womenswear, hosting an intimate soiree at his madison avenue store, decorated"With bare magnolia branches with pink cymbidium orchids individually attached,"According to wwd.But as you might well expect, this was not the usual fashion week, celeb toting bun fight.Mr ford, it seems, was not in the mood for sharing.
No photographer, except terry richardson(The man behind his ultra sexed up tom ford campaigns)And his own team, was allowed in.The guest list comprised a list fashion editors, no celebrities, except those personally invited by ford to model the clothes, and since there were to be no pictures of the event, he could be certain they were all doing it for the right reasons(Ie for him).None of the women selected and they included beyonce, lou doillon, daphne guinness, lauren hutton and julianne moore cheap michael kors bags uk got any say in what they wore.Ford took their measurements and simply told them 'trust me'.I mean, who wouldn't?
"I'm holding everything back, controlling all the photography. "Ford told wwd the next morning. "I'm sure there were some leaks last night from people shooting with cell phones.I wish that that hadn't happened.I don't know if it did i'm sure it did.I'm holding all the clothes back.The clothes are not going out to magazines before january issues.The clothes are not going to celebrities before december.The images are not being released online until december, when they'll go online on my website. "
While ford's closed set approach to fashion week has michael kors cheap bags uk been perceived by many to be anti internet, even regressive(After all what's a show without a show? ), I think the bigger picture is actually the reverse.
Currently, as ford explains"You see the clothes, within an hour or so they're online, the world sees them.They don't get to a store for six months.The next week, young celebrity girls are michael kors bags cheap wearing them on red carpets.They're in every magazine.The customer is bored with those clothes by the time they get to the store.They're overexposed, they've lost their freshness, you see somebody wearing it and you say, 'oh, that's that jacket that was in blah, blah, blah, blah, blah.' Or [a] customer doesn't want to wear that jacket that was in blah, blah, blah, blah, blah.In addition, all of the fast fashion companies that do a great job, by the way, knock everything off.So it's everywhere, all over the streets in three months and by the time you get it to the store, what's the point? "
Speaking as someone who has worked in fashion for 15 years now, i couldn't agree more.I spend my days dreaming about coats, jumpers and boots when i should be enjoying summer, and craving sandals when the temperature is siberian.There's no better example of this than the shows themselves, where right now you will find the world's fashion experts proving how on trend they are by sweating in climate inappropriate cashmere camel coats.
And now we have pre fall and resort to factor in, not to mention high summer and christmas collections on the high street, i truly have no idea what i should be wearing or even what year it is most of the time.
Tom ford has simply caught on to michael kors outlet store what roland mouret who pioneered ordering from the catwalk has been saying for years.Consumers are tired of seeing clothes they can't buy for six months, if ever.Real people you know, the ones who actually pay for clothes want to see something they like and buy it.Today, please.
Ok, so i'm stretching the truth a bit here.In reality ford's approach is more to do with his control issues than a sign that he is about to become a digital visionary, but either way ford wins.If there's this much interest now, imagine the frenzy of anticipation come december.Unless, that is, one of those pesky bloggers sneaks a twitpic first.
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