Why luxury brands use youthful imagery to woo older customers A successful chartered accountant, the 47 year old south delhi resident says: "As a child, i had seen a school friend's father drive a merc.Since then, i had lusted after its famous three pointed star(The mercedes benz logo).I couldn't afford it earlier but that didn't stop me from dreaming. " His father was a government servant and his mother a teacher.Malhotra represents a growing breed of middle class indians who have cashed in on the opportunities thrown up by economic liberalisation and climbed up the professional and financial ladder.Many of them, in their 40s, 50s and even 60s, now have the means to splurge on the"Little luxuries of life". Sociologists call the phenomenon"Upward mobility".Economists call it the"Demonstration effect".Some call it"Snob value".Quite a few luxury brands are queuing up to set up shop in india.A bmw, audi or mercedes benz, a l ... Read more » |
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Why apple doesn't care about its competition The world divides into people who think of apple(Aapl)As a company, and people who think of apple as a brand.The former group includes all stock analysts, of course, but it also includes most technology journalists.The latter group is, well, most of the people who buy apple products. The difference between the two can be seen quite clearly this morning, in reactions to the launch of the ipad mini. The nyt coverage, from brian chen, takes a similar tack, under the headline facing competition, introduces a smaller ipad with all the action in the tablet market lately, smaller models have become impossible to ignore.Google, apple fiercest competitor, recently released its 7 inch nexus 7 tablet for $200.Amazon recently introduced seven new kindles, including a 7 inch tablet for $160 and an 8.9 inch tablet for $300.Barnes noble nook tablet, which starts at $200, has also sold well.Combined, the three companies have sold about 15 million of ... Read more » |
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Whose feathers is alexander wang ruffling Ny times fashion style column(December 7)Introduces alexander wang who was recently appointed as the creative director of balenciaga under louis vuitton bags the headline,"An american in paris, again,"Which is followed by the lead copy: "The young, streetwise alexander wang is taking handbags outlet online uk over at balenciaga, "It is fitting that mr.Wang should become the first american designer to take on a big, historic european design house since marc jacobs, michael kors and narciso rodriguez went to paris in the late 1990s. " It not really relevant to"English"As such louis vuitton outlet online uk which particular people metaphorical feathers are being ruffled(The" ... Read more » |
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